Privacy Policy

This website is property of:

S.S.A. Sporting Goods NV
Neringstraat 2
8370 Blankenberge


By visiting and using this website, the user expressly agrees the following general conditions:

S.S.A. Sporting Goods NV processes personal information in compliance with this privacy statement.
For further information, questions or comments on our privacy policy, please  send an e-mail to

Purposes of the processing

S.S.A. Sporting Goods NV collects and processes customers’ personal data for customer and order management (customer administration, order/delivery follow-up, invoicing, solvency follow-up, profiling and the sending of marketing and personalised advertising, among others).

Legal foundation for the processing

Personal data is processed based on:
  1. Article 6.1.b required for the implementation of an agreement
  2. Article6.1.c required to satisfy a legal obligation
  3. Article 6.1.f required for the protection of our legitimate interest in entrepreneurship of the General Data Protection Act.

Transfer to third parties

If required to achieve the set purposes, the customers’ personal data will be shared with other companies within the European Economic Area, which are linked directly or indirectly with S.S.A. Sporting Goods NV or with any other partner of S.S.A. Sporting Goods NV.
S.S.A. Sporting Goods NV guarantees that these recipients will take the necessary technical and organisational measures for the protection of personal data.

Retention period

Personal data processed for customer management will be stored for the time necessary to satisfy legal requirements (in terms of bookkeeping, among others).

Right to inspection, improvement, deletion, limitation, objection and transferability of personal data

The customer has at all times the right to inspect their personal data and can have it improved should it be incorrect or incomplete, have it removed, limit its processing an object to the processing of their personal data based on Article 6.1 (f), including profiling based on said provisions. Furthermore, the customer is entitled to obtain a copy (in a structured, standard and mechanically readable form) of their personal data and to have said personal data forwarded to another company. In order to exercise the aforementioned rights, the customer is requested to send an e-mail the following address:

Direct marketing

The customer is entitled to object free of charge to the processing of any processing of their personal data aimed at direct marketing.


The customer has the right to file a complaint with the Belgian Privacy Protection Commission.

Use of “Cookies”

‘Cookies’ can be saved on the hard disk of your computer while visiting the website. In the Cookie file, information and preferences of the user, linked to the specific website, are saved. A Cookie is only possible to identify a machine, so it is not possible to identify persons. Furthermore, Cookies are not always of a commercial nature and the main goal is to improve the customer experience.

Two commonly used types of Cookies:
First Party Cookies: Direct Cookies.
They are created by the website to improve the functioning of the website. The FPCs take care of the technical part of the website, like language choice or remembering the products in the shopping basket in the webshop. The website that is visited creates and places the First Party Cookies.
Third Party Cookies: Indirect Cookies.
They are created and placed on your computer by another party than the visited website. They keep track of the behaviour of a web surfer. Facebook, Twitter and Google Analytics are famous examples of third parties creating and placing TPCs.

SSA Sporting Goods NV uses both groups of Cookies.
By using our website, the user expressly agrees the use of Cookies.