Who are we

Tradition is everywhere you look at SSA. We are a 3rd generation Belgium-based family company, working side by side, honoring what generations before us have built. We have been evolving our business for over 50 years now. Whereas SSA was first a sporting goods wholesaler before growing into one of Europe’s leading archery distributors with satisfied customers all over the world!

Pierre Staelens

Pieter Staelens, founder of SSA (1915 - 2003)


Gerald Staelens is rewarded with a golden arrow award from Jim Easton for being one of Easton’s top 5 foreign customers in 1980.

Our mission

To meet the needs of all archers by offering equipment for the beginner and competitive archer to the die-hard bow hunter at the most competitive pricing. We want to establish and maintain long-term relationships and keep an open and no-nonsense dialogue with our customers and suppliers. By creating this work culture we have propelled our company into the longstanding success we have today.

Our expertise

This entails that you can expect a professional approach by passionate staff with technical expertise at SSA. Strong work ethic is a given here at SSA. We take pride in our outstanding customer service. This is what sets us apart from the competition. We always give it our 100% and go the extra mile to help the customer.

SSA Archery, where we continue to aim further.

Gerald, Axel, Walter

CEO Gerald Staelens with his two sons, Axel and Walter.