Who are we

Tradition is everywhere you look at SSA. We are a 3rd generation Belgium-based family company, working side by side, honoring what generations before us have built. We have been evolving our business for over 50 years now. Whereas SSA was first a sporting goods wholesaler before growing into one of Europe’s leading archery distributors with satisfied customers all over the world!

Picture right: Pieter Staelens, founder of SSA (1915 - 2003)

Our mission

To meet the needs of all archers by offering equipment for the beginner and competitive archer to the die-hard bow hunter at the most competitive pricing. We want to establish and maintain long-term relationships and keep an open and no-nonsense dialogue with our customers and suppliers. By creating this work culture we have propelled our company into the longstanding success we have today.

Picture left: Gerald Staelens is rewarded with a golden arrow award from Jim Easton for being one of Easton’s top 5 foreign customers in 1980.

Our expertise

This entails that you can expect a professional approach by passionate staff with technical expertise at SSA. Strong work ethic is a given here at SSA. We take pride in our outstanding customer service. This is what sets us apart from the competition. We always give it our 100% and go the extra mile to help the customer.

SSA Archery, where we continue to aim further.

Picture right: CEO Gerald Staelens with his two sons, Axel and Walter.